“If you aspire to be a highly effective leader, people must trust your judgement and ethics and have confidence in your leadership abilities, believing that you are worthy of authority. In the absence of trust and confidence, nothing else follows. The first task of every aspiring leader, therefore, is to earn the trust of those they seek to lead.“
Leanne S (2009) Say it like Obama. The power of speaking with purpose and vision. McGraw-Hill, New York. ISBN 978 –07– 165589 –1. Page 21