Five simple principles apply
Gleeson et.al. (1999) propose five principles for promoting creativity in R&D. As they point out, these “are simple principles, indeed stunningly so, given the complexity of the creative process and of the institutional cultures within which R&D operates”. The five principles are:
- Goals: Creativity is fostered by setting both creativity and productivity goals but not by prescribing R&D processes to attain them.
- Bounded Freedom: Creativity is affected by the psychic balance experienced by the researcher or field participant between what she/he seeks to achieve and what the organisation or group desires her/him to achieve.
- Recognition: Creativity is enhanced by reward and recognition, as long as it is experienced as an appreciative and/or informational event and not as a means to control or manipulate.
- Social Interaction: Appropriate peer and social interaction is an essential prerequisite to creativity.
- Leadership: The development and communication of insightful organisational visions and leadership help foster creativity.