Creativity is recognised as a cornerstone to ongoing, successful innovation. It doesn’t just happen.
How can a manager foster creativity?
Gleeson et.al. (1999) propose five principles for promoting creativity in R&D. As they point out, these “are simple principles, indeed stunningly so, given the complexity of the creative process and of the institutional cultures within which R&D operates”. The five principles are:
- Goals: Creativity is fostered by setting both creativity and productivity goals but not by prescribing R&D processes to attain them.
- Bounded Freedom: Creativity is affected by the psychic balance experienced by the researcher or field participant between what she/he seeks to achieve and what the organisation or group desires her/him to achieve.
- Recognition: Creativity is enhanced by reward and recognition, as long as it is experienced as an appreciative and/or informational event and not as a means to control or manipulate.
- Social Interaction: Appropriate peer and social interaction is an essential prerequisite to creativity.
- Leadership: The development and communication of insightful organisational visions and leadership help foster creativity.
Gleeson, T., Russell, G. and Woods, E. (1999), Creative Research Environments. Rural Industries Research and Development Corporation: Canberra, Australia Report No. 99/128
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